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L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde
  Product ID: 2630874

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L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde

L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde

Product ID: 2630874
$23.99
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Pharmacist Only Medicine

This product is a Pharmacist Only Medicine and requires pharmacist advice before we can dispatch this product. You must first place the order and then contact our pharmacists within 48 hours on 1300 367 283. The pharmacist will determine if this product is appropriate for you and if so, approve the order. In the event that you do not do this, the product will be deleted from your order and the balance of your order will be dispatched. This is not required if you have a doctor's prescription.

THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE BEFORE PURCHASE.
ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE.

IF SYMPTOMS PERSIST, TALK TO YOUR HEALTH PROFESSIONAL. THIS MEDICINE MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE.
THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE, BEFORE PURCHASE. VITAMIN AND MINERAL SUPPLEMENTS SHOULD NOT REPLACE A BALANCED DIET.
ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL. THIS MEDICINE MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE. THE PHARMACIST RESERVES THE RIGHT TO NOT SUPPLY CONTRARY TO OUR PROFESSIONAL AND ETHICAL OBLIGATION.
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ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL. THIS PRODUCT MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE.
ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL.
 

Information

L'Oréal
L'Oréal

L'Oré al Paris Pré fé rence Permanent Hair Colour

L'Oré al Paris  Pré fé rence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Pré fé rence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair&rsquo s natural highs and lows, for a look that is radiant, luminous and lasting.


* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Pré fé rence.

L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal
L'Oréal

General Information

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**.

With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting. It's suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesn't drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Up to 9 weeks of fade-defying colour
• Luminous colour full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Enriched with a UV filter and Vitamin E

Ingredients

1263171 C- COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLO XAMER 3 3 8 • O L E Y L A LCOHO L • m- AMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • HYDROXYBENZOMORPHOLINE • AMMONIUM THIOLACTATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • p-PHENYLENEDIAMINE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. C202321/2)

1190015 - DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C232981/1)

1217043 A - SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Directions

1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
Rated 5 out of 5 by from Lovely Light Ash Blonde Beautiful, natural looking blonde. I’ve been using this colour for a couple of years now and it’s very reliable. People are always commenting on how great my hair looks and are surprised that I do it myself for so little money.
Date published: 2022-05-22
Rated 5 out of 5 by from Keeping me in colour Loreal is the only brand of hair colour I've ever used, and always satisfied, it's definitely the best!
Date published: 2022-05-19
Rated 5 out of 5 by from Great colour This has been the best hair colour, l have tried numerous hair dyes but found they always seem to leave a orange undertone .
Date published: 2022-04-13
Rated 5 out of 5 by from will continue to use 40yrs old with light brown hair, this is a beautiful natural blonde colour. I leave it on for at lease an hour for best results.
Date published: 2021-09-06
Rated 5 out of 5 by from My favourite My favourite hair colour. I ALWAYS get compliments on my hair with this colour....& so easy to use.
Date published: 2021-03-22
Rated 5 out of 5 by from L'Oreal Préfèrence 9.1 for me I have used this L'Oreal Préfèrence hair colour for many years. Always the same tone 9.1. It has never disappointed, and the shade achieved is always the shade desired by me. My hair shines and feels invigorated after dying. Perfect for me.
Date published: 2020-04-18
Rated 5 out of 5 by from Fantastic product which I've been using for years Been using this for many years and extremely happy with it!
Date published: 2019-11-25
Rated 5 out of 5 by from Excellent colour Have been using this product for years, it gives the best results for a natural light blonde colour, with no brassy left over look. My hair is very healthy. It also comes with the tube of conditioner which is great, and a tube of silver toner which I find I rarely need to use being an Ash blonde colour.
Date published: 2019-11-25
Rated 5 out of 5 by from Color perfection This is the second time around that I have purchased fo L'Oreal Paris Preference Permanent Hair Colour - 9.1 Viking (Intense, fade-defying colour) and it’s my go to colour from now on in! The best way to discribe the colour is cream and honey with more cream than the honey lol . It takes away any brassy blonde you may have had on your hair as it does have a great balance of ash in it to do so.I get complemented everyday on my colour people ask me if it’s natural or am I just lucky to have such gorgeous hair. I tell them they bottled my colour when I was a kid so my natural colour is just available now so I can turnback time hahaha! I forgot to mention the conditioner is incredible, makes your hair so silky and smooth and it also comes with a colour stay life extender which cancels out and brass that you may be prone to getting. This Viking colour had better stick around or I’ll be so upset as I have never before felt so confident using packet dyes before and now it’s as simple as simple with gorgeous looking hair in the process!
Date published: 2019-02-26
Rated 5 out of 5 by from Beautiful blonde Best product ever! I've been colouring my hair for way too many years , and this simply cares for my hair beautifully.
Date published: 2019-01-30
Rated 5 out of 5 by from true to colour I have used L'Oreal Paris Preference now for a number of years and I really like it. I find it is very true to colour and it doesn't burn my sensitive skin on my scalp. Also leaves my hair very hydrated unlike some other products. So good!
Date published: 2019-01-24
Rated 5 out of 5 by from Fabulous Hair Fabulous colour result easy to follow instructions great product highly recommend.
Date published: 2018-05-13
Rated 4 out of 5 by from Viking hair colour Great hair dye, it leaves hair soft and undamaged.
Date published: 2022-10-04
Rated 4 out of 5 by from Great colour I have been purchasing this product for years & I like the colour but it doesn't cover the grey hairs as stated on the packaging.
Date published: 2019-08-12
Rated 1 out of 5 by from Ruined my hair Didn’t change my hair colour in the slightest and my hair is so damaged. DO NOT BUY
Date published: 2025-01-16
Rated 1 out of 5 by from Product changed I recently used the New Look Same Shade 9.1 Viking Light Ash blonde which I have been using for 10 years. I have always loved the product and been proud of my hair. This new look same shade has made my hair a dark ash color and I hate it. wHY have you changed the product and not put more information on the box. Please explain?
Date published: 2025-01-06
Rated 1 out of 5 by from So disappointed with 9.1 Viking Light Ash Blonde I had light blonde/grey hair which was much lighter at the top, and darker blonde/grey at the back. I haven't coloured my hair in almost two years. I decided to try to get rid of the grey and be more blonde but 9.1 has made my hair a mid grey with no hint of blonde. it's awful. I was trying to get rid of grey but instead I have a full head of grey hair. I have a job interview in two days and I now feel even older. It's embarrassing. How do I get rid of the grey without ruining my hair?
Date published: 2024-12-14
Rated 1 out of 5 by from Didn’t go to plan Used this on my already blonde hair to try even out the colours and turned my hair blue/grey
Date published: 2022-06-19
Rated 1 out of 5 by from Did not blonde my hair Did not blonde my hair, made my hair stay like
Date published: 2021-12-20
Rated 1 out of 5 by from Very disappointed I have using this dye for ages and have always loved it. I always about five packs when on special. I used it the other week and my hair came out more strawberry blonde than ash, so I tried again two weeks ago and the same again!!! I have checked the bottles to ensure they were the right 9.1 and yes, also I notice it fades and brings back my greys after a couple of weeks .... so disappionted and I have packets of the stuff .... I want ash blonde, not strawberry
Date published: 2021-10-21
Rated 1 out of 5 by from The colour is no longer Ash Blonde!!!! I have been buying this product for many years as it has been the perfect Light Ash Blonde and has kept my hair in good condition. The packaging has changed from Viking to “Oslo” with the claim “New Look New Name (BEFORE,VIKING) Same Shade”. This is absolutely false... this is now a sandy blonde... ie it throws Gold tones, NOT Ash. Loreal no longer offers an Ash Blonde at all. They have done the same with the Excellence Cream range. AWFUL COLOUR!!!!! One star and really shouldn’t get that for the blatant lie on the product. The product in addition now dries out my hair terribly. What on earth??? Why make a great product into a terrible product???? Bizarre.
Date published: 2021-09-27
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