L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde
Product ID: 2630874
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IMPORTANT NOTE: A VALID AUSTRALIAN PRESCRIPTION IS REQUIRED TO BE SENT BY POST BEFORE THIS ITEM CAN BE SHIPPED LEARN MORE
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PRIVATE PRESCRIPTION PRICE
- This price is available to anyone with a valid Australian prescription.
- When a prescription is dispensed as a private prescription you do not receive any safety net contribution toward your PBS safety net
SAFETY NET PRICE
- If you hold a Medicare card and a valid safety net Entitlement Card you are entitled to this price
CONCESSION PBS PRICE
- If you hold a Medicare card and a valid concessional benefits card (click here to see list of cards) you are entitled to this price.
- If you pay this price Chemist Warehouse’s pharmacy software will record the eligible patient contribution towards your PBS safety net for the PBS prescriptions supplied.
DISCOUNTED PBS PRICE
- If you have a Medicare Card you are entitled to receive medication at this price.
- If you pay this price Chemist Warehouse’s pharmacy software will record the eligible patient contribution toward your PBS safety net for the PBS prescriptions supplied.
- Some medicines may have the word AUTHORITY REQUIRED next to the Discounted PBS Price, if this is the case you are only entitled to this price if you have an Authority Prescription
MULTIPLE PACKS
Dispensing multiple packs or multiple repeats of prescription medication
- As pharmacists we must always comply explicitly with your doctors prescribed directions this includes the quantity of the prescription goods to be supplied. Therefore the only time we can supply an increased quantity of a prescribed medicine is if the doctor prescribes that quantity for you.
AUTHORITY PRESCRIPTION
- Some PBS medications are restricted and require prior approval from Medicare before a doctor is able to prescribe them on the PBS. This prior approval to prescribe grants the doctor the Authority to prescribe the desired medicine and have it funded under the PBS.
Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health.
Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number).
Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication.
But still pharmacists cannot dispense the item as a pharmaceutical benefit unless it has the necessary Authority code.
PHARMACIST ONLY MEDICINE
- This product is a Pharmacist Only Medicine and requires pharmacist advice before we can dispatch this product. You must first place the order and then contact our pharmacists within 48 hours on 1300 367 283.
The pharmacist will determine if this product is appropriate for you and if so, approve the order. In the event that you do not do this, the product will be deleted from your order and the balance of your order will be dispatched.
This is not required if you have a doctor's prescription.
S8 NOTE
- This prescription item is Schedule 8 and can only be supplied on a script from a registered doctor in Queensland.
Any prescriptions from any other state cannot be filled and will be returned in the mail.

S8 Note - This prescription item is Schedule 8 and can only be supplied on a script from a registered doctor in Queensland. Any prescriptions from any other state cannot be filled and will be returned in the mail
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L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde
Product ID: 2630874
$4.00 Off RRP
Don't Pay RRP: $27.99
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Leaves warehouse in 1-2 business days.
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IMPORTANT NOTICE: |
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PLEASE READ THE CONDITIONS BELOW AND CHECK THE BOX TO ENABLE PURCHASE OF THIS PRODUCT.
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THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE BEFORE PURCHASE.
ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE.
IF SYMPTOMS PERSIST, TALK TO YOUR HEALTH PROFESSIONAL. THIS MEDICINE MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE.
THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE, BEFORE PURCHASE. VITAMIN AND MINERAL SUPPLEMENTS SHOULD NOT REPLACE A BALANCED DIET.
ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL. THIS MEDICINE MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE. THE PHARMACIST RESERVES THE RIGHT TO NOT SUPPLY CONTRARY TO OUR PROFESSIONAL AND ETHICAL OBLIGATION.
THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE, BEFORE PURCHASE. SUNSCREEN IS ONLY USED FOR ONE ELEMENT OF PROTECTION.
THIS PRODUCT MAY NOT BE RIGHT FOR YOU. ALWAYS READ THE LABEL, WARNINGS AND INSTRUCTIONS FOR USE, BEFORE PURCHASE. BREAST MILK IS BEST FOR MOST BABIES.
ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL. THIS PRODUCT MAY NOT BE RIGHT FOR YOU. READ THE WARNINGS BEFORE PURCHASE.
ALWAYS READ THE LABEL. FOLLOW DIRECTIONS FOR USE. IF SYMPTOMS PERSIST TALK TO YOUR HEALTHCARE PROFESSIONAL.
Information
L'Oré al Paris Pré fé rence Permanent Hair Colour
L'Oré al Paris Pré fé rence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Pré fé rence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair&rsquo s natural highs and lows, for a look that is radiant, luminous and lasting.
* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Pré fé rence.
General Information
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**.
With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting.
* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting. It's suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesn't drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.
Size: 1 Unit
Fragrance: N/A
KEY FEATURES
• Up to 9 weeks of fade-defying colour
• Luminous colour full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Enriched with a UV filter and Vitamin E
Ingredients
1263171 C- COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLO XAMER 3 3 8 • O L E Y L A LCOHO L • m- AMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • HYDROXYBENZOMORPHOLINE • AMMONIUM THIOLACTATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • p-PHENYLENEDIAMINE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. C202321/2)
1190015 - DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C232981/1)
1217043 A - SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Directions
1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde is rated
4.1 out of
5 by
54.
Rated 5 out of
5
by
Loz148 from
Lovely Light Ash Blonde
Beautiful, natural looking blonde. I’ve been using this colour for a couple of years now and it’s very reliable. People are always commenting on how great my hair looks and are surprised that I do it myself for so little money.
Date published: 2022-05-22
Rated 5 out of
5
by
Rosaria from
Keeping me in colour
Loreal is the only brand of hair colour I've ever used, and always satisfied, it's definitely the best!
Date published: 2022-05-19
Rated 5 out of
5
by
Elaine69 from
Great colour
This has been the best hair colour, l have tried numerous hair dyes but found they always seem to leave a orange undertone .
Date published: 2022-04-13
Rated 5 out of
5
by
Claremac from
will continue to use
40yrs old with light brown hair, this is a beautiful natural blonde colour. I leave it on for at lease an hour for best results.
Date published: 2021-09-06
Rated 5 out of
5
by
Warrior Goddess from
My favourite
My favourite hair colour. I ALWAYS get compliments on my hair with this colour....& so easy to use.
Date published: 2021-03-22
Rated 5 out of
5
by
mickie610 from
L'Oreal Préfèrence 9.1 for me
I have used this L'Oreal Préfèrence hair colour for many years. Always the same tone 9.1. It has never disappointed, and the shade achieved is always the shade desired by me. My hair shines and feels invigorated after dying. Perfect for me.
Date published: 2020-04-18
Rated 5 out of
5
by
ChezzaB from
Fantastic product which I've been using for years
Been using this for many years and extremely happy with it!
Date published: 2019-11-25
Rated 5 out of
5
by
Zoso from
Excellent colour
Have been using this product for years, it gives the best results for a natural light blonde colour, with no brassy left over look. My hair is very healthy. It also comes with the tube of conditioner which is great, and a tube of silver toner which I find I rarely need to use being an Ash blonde colour.
Date published: 2019-11-25
Rated 5 out of
5
by
Maryfairy from
Color perfection
This is the second time around that I have purchased fo L'Oreal Paris Preference Permanent Hair Colour - 9.1 Viking (Intense, fade-defying colour) and it’s my go to colour from now on in! The best way to discribe the colour is cream and honey with more cream than the honey lol . It takes away any brassy blonde you may have had on your hair as it does have a great balance of ash in it to do so.I get complemented everyday on my colour people ask me if it’s natural or am I just lucky to have such gorgeous hair. I tell them they bottled my colour when I was a kid so my
natural colour is just available now so I can turnback time hahaha! I forgot to mention the conditioner is incredible, makes your hair so silky and smooth and it also comes with a colour stay life extender which cancels out and brass that you may be prone to getting.
This Viking colour had better stick around or I’ll be so upset as I have never before felt so confident using packet dyes before and now it’s as simple as simple with gorgeous looking hair in the process!
Date published: 2019-02-26
Rated 5 out of
5
by
Cami72 from
Beautiful blonde
Best product ever! I've been colouring my hair for way too many years , and this simply cares for my hair beautifully.
Date published: 2019-01-30
Rated 5 out of
5
by
Poppy22 from
true to colour
I have used L'Oreal Paris Preference now for a number of years and I really like it. I find it is very true to colour and it doesn't burn my sensitive skin on my scalp. Also leaves my hair very hydrated unlike some other products. So good!
Date published: 2019-01-24
Rated 5 out of
5
by
AnniAnn from
Fabulous Hair
Fabulous colour result easy to follow instructions great product highly recommend.
Date published: 2018-05-13
Rated 4 out of
5
by
Tassie bargain hunter from
Viking hair colour
Great hair dye, it leaves hair soft and undamaged.
Date published: 2022-10-04
Rated 4 out of
5
by
grape from
Great colour
I have been purchasing this product for years & I like the colour but it doesn't cover the grey hairs as stated on the packaging.
Date published: 2019-08-12
Rated 1 out of
5
by
Jasphill from
Ruined my hair
Didn’t change my hair colour in the slightest and my hair is so damaged. DO NOT BUY
Date published: 2025-01-16
Rated 1 out of
5
by
Debb from
Product changed
I recently used the New Look Same Shade 9.1 Viking Light Ash blonde which I have been using for 10 years. I have always loved the product and been proud of my hair. This new look same shade has made my hair a dark ash color and I hate it. wHY have you changed the product and not put more information on the box. Please explain?
Date published: 2025-01-06
Rated 1 out of
5
by
SE67 from
So disappointed with 9.1 Viking Light Ash Blonde
I had light blonde/grey hair which was much lighter at the top, and darker blonde/grey at the back. I haven't coloured my hair in almost two years. I decided to try to get rid of the grey and be more blonde but 9.1 has made my hair a mid grey with no hint of blonde. it's awful. I was trying to get rid of grey but instead I have a full head of grey hair. I have a job interview in two days and I now feel even older. It's embarrassing. How do I get rid of the grey without ruining my hair?
Date published: 2024-12-14
Rated 1 out of
5
by
Bm1996 from
Didn’t go to plan
Used this on my already blonde hair to try even out the colours and turned my hair blue/grey
Date published: 2022-06-19
Rated 1 out of
5
by
Meri from
Did not blonde my hair
Did not blonde my hair, made my hair stay like
Date published: 2021-12-20
Rated 1 out of
5
by
Annie from
Very disappointed
I have using this dye for ages and have always loved it. I always about five packs when on special. I used it the other week and my hair came out more strawberry blonde than ash, so I tried again two weeks ago and the same again!!! I have checked the bottles to ensure they were the right 9.1 and yes, also I notice it fades and brings back my greys after a couple of weeks .... so disappionted and I have packets of the stuff .... I want ash blonde, not strawberry
Date published: 2021-10-21
Rated 1 out of
5
by
SanGii from
The colour is no longer Ash Blonde!!!!
I have been buying this product for many years as it has been the perfect Light Ash Blonde and has kept my hair in good condition. The packaging has changed from Viking to “Oslo” with the claim “New Look New Name (BEFORE,VIKING) Same Shade”. This is absolutely false... this is now a sandy blonde... ie it throws Gold tones, NOT Ash. Loreal no longer offers an Ash Blonde at all. They have done the same with the Excellence Cream range. AWFUL COLOUR!!!!! One star and really shouldn’t get that for the blatant lie on the product. The product in addition now dries out my hair terribly. What on earth??? Why make a great product into a terrible product???? Bizarre.
Date published: 2021-09-27